# 90-day employee-powered distribution rollout

## Days 1–30 — Foundation
- Choose a pilot group of 15–30 willing employees across 2–4 relevant teams.
- Audit and improve LinkedIn profiles.
- Agree 3–5 company content themes and 2–4 employee themes per person.
- Connect approved content sources and build the first team Vaults.
- Capture examples of each employee's natural writing style.
- Establish baseline metrics: participation, reach/impressions, clicks, website traffic and relevant inbound conversations.

## Days 31–60 — Distribution
- Establish a sustainable 2–3 post weekly rhythm for active participants.
- Mix company-sourced content with employee-led expertise.
- Test text, branded tiles and short-form video.
- Route content by team/topic rather than broadcasting everything to everyone.
- Run a weekly review of what employees actually chose to share.

## Days 61–90 — Optimisation
- Identify the content that generated useful reach, clicks and conversations.
- Resurface evergreen winners with new angles and formats.
- Expand the pilot to the next relevant team.
- Remove low-value content themes and over-prescriptive processes.
- Build a simple monthly distribution report for Marketing and leadership.
- Decide what to automate and what should remain deliberately human.