# Employee LinkedIn profile checklist

Treat the profile as a personal homepage. Before you push more people towards an employee's content, make sure the destination is worth visiting.

## Profile basics
- [ ] Clear, current profile photo
- [ ] Banner that reinforces what the person/company is known for
- [ ] Headline that says more than a job title
- [ ] About section written in the employee's own voice
- [ ] Contact details are current
- [ ] Custom LinkedIn URL where appropriate

## Proof and credibility
- [ ] Featured section contains the best 2–4 pieces of content
- [ ] Useful company/customer links are easy to find
- [ ] Role, experience and company information are up to date
- [ ] Profile tells a consistent story about the topics the employee wants to be known for

## Before publishing regularly
- [ ] Agree 2–4 content themes
- [ ] Define the audience the employee wants to build
- [ ] Save examples of posts that sound like them
- [ ] Decide what they will and will not talk about