Ripply turns the marketing you already create into personalised LinkedIn content your employees actually share, with Marketing in control and every click tracked.
Instead of building another advocacy campaign by hand, Marketing approves once and Ripply gives each relevant employee a ready-to-share version in their own voice.
Before Ripply. Before Paiger. Darren spent 11 years at Broadbean, eventually as CTO. He loved the company and cared deeply about the brand.
Marketing would email: “Can you share this on LinkedIn?” And sometimes he would delete the email without even reading it.
Not because he didn't care. Because he was busy. Sharing company content was always easier to put off than the work directly in front of him.
We've just published a new customer story. Would you mind putting it out to your network today?
Written in your tone of voice and ready to go.
Buyers, candidates and partners.
Ripply periodically checks each connector for something new. When it finds it, the same workflow starts automatically.
Our latest customer story made me think about...
We have been talking a lot about this internally...
We're hiring. Here's why this role matters...
Ripply turns a single Marketing asset into approved, personalised employee posts without Marketing writing each one by hand.
Participation is inconsistent and hard to measure.
Marketing should not have to write posts for 50 people, build their creative and chase every share. Ripply handles the repetitive work while Marketing keeps control.
You already spend money getting jobs in front of candidates. Ripply adds the networks of the people who already work for you, without asking Talent or Marketing to create another campaign every time a role goes live.
We're growing the team. If you know a brilliant product marketer who loves turning complex products into simple stories, I'd love them to see this...
Everything in the first version exists to make this one loop work brilliantly.
Watch LinkedIn Ads, RSS/website feeds and jobs, or let Marketing add content manually.
Choose relevant employees and draft a different LinkedIn post using each person's saved personality.
Review the source, audience and drafts. Edit, approve, reject or change who receives it.
Approved content appears in each relevant employee's Vault, ready to review and post.
Every share gets a unique Ripply redirect and individual UTM tracking so clicks can be attributed correctly.
New content enters the Queue with the original source, Ripply's suggested audience and a personalised draft for every selected employee.
One thing I loved about this customer story was how quickly the team...
Use your own team size, participation, typical impressions and LinkedIn CPM to estimate the additional organic reach your people could generate and its paid-media equivalent.
Additional LinkedIn reach your employee network could generate at your chosen CPM.
Results from customers using the underlying Paiger employee-distribution playbook.
“The results speak for themselves — our consultants are more active, our brand is stronger, and we're generating more traffic.”
Plus +415% job advert views as consultants moved from occasional content to 2–3 posts a week.
200+ users globally, with an 8% conversion rate and consistent employee-led distribution.
Every employee share gets its own Ripply redirect and user-level UTM structure. Ripply keeps the relationship between source content, employee, generated post, share and click.
Start with the metrics that matter immediately: participation, shares and employee-level traffic.
Ripply uses each employee's saved personality, role and audience to create a different draft rather than giving the whole company the same corporate caption.
Marketing gets control. Employees get something that actually sounds like them.
Onboarding isn't just a CS problem. It's the first real test of whether what Sales promised...
As we scale, the question I keep coming back to is how quickly a new customer reaches their first...
One small change made the biggest difference for this customer: getting the right people involved...
Give campaigns an employee distribution layer without manually writing every post.
Give sellers relevant company content they can share in their own voice.
Route live jobs to the people whose networks are most relevant to the role.
Turn approved company stories into authentic employee posts while Marketing stays in control.
Give leaders a draft that reflects the company message without sounding copied and pasted.
Pricing scales with the number of employees you want to activate. Every plan includes the complete core Ripply workflow.
See the core Ripply workflow in action: discover, personalise, approve, share and track.