NORTHSTAR / INSIGHTSSafer systems.
Better decisions.
Better decisions.
What integrated safety means for customersProduct · Ready to share
BUILT FOR LEAN B2B MARKETING TEAMS
Small marketing team.
Big ripple effect.
Give Ripply your website and watch The Vault fill itself. Turn one idea into 2–6 weeks of content. Then let Sales find, write and create their own on-brand posts, without adding another task to Marketing.
The Vault fills itself
2–6 week campaigns
Sales create on brand
AI campaign builder
2 · 4 · 6 weeksOne article. A full campaign.
Six posts across two weeks, ready to review
How smarter safety systems make a differenceCompany article · Added to campaign
✓01 / THE VAULT10 posts
Ready to review, from your website
✳ Auto-filled02 / CAMPAIGNS2–6 weeks
One story becomes a full content plan
✳ AI-generated03 / SALES SELF-SERVICEOwn their voice
Find posts, write their own, make branded visuals
✓ No designer needed✦ One piece of content. So much more output.Review drafts →
10 posts added to The VaultFrom your existing content
Campaign ready2, 4 or 6 weeks of content
Proven in real global programmes
200+ peopleNES Fircroft advocacy programme
7× engagementReported by Vetro
+231% visitorsReported by PIE Recruitment
Your websiteThe Vault fills itself2–6 weeks of contentSales make it their own
Sound familiar?Your content is doing the hard work.
Your content is doing the hard work.
Your distribution isn't.
For lean marketing teams, the problem isn't a lack of ideas. It's everything that has to happen after the content is made.
“Can you write a post for Sales?”
Another caption, another branded graphic, another LinkedIn request. Your team is already stretched.
Sales can create for themselves ↗“Can everyone share this?”
People are busy, unsure what to write, or don't want a copy-and-paste corporate post on their profile.
Ripply makes sharing easy ↗“Did that campaign go anywhere?”
You created the content and sent the reminders. Now you need to show the reach, clicks and participation it generated.
Ripply shows you what worked ↗01 / Meet The VaultYour content engine, on autopilot
Your website is full of content.
Your Vault should be too.
Stop spending hours building an employee content library from scratch. Point Ripply at your website, newsroom or product pages. AI Fill the Vault finds your existing content and prepares 10 ready-to-review posts at a time, complete with branded visuals.
- Automatically find and repurpose content from the pages you've already published.
- Organise it your way by product, team, location or topic so everyone finds what's relevant.
- Review, edit and approve before people share, or let employees turn any Vault post into their own campaign.
✳
Always ready to shareRipply workspaceThe Vault
✦ AI FILL THE VAULTFROM YOUR EXISTING CONTENT
↗example.com/newsroom✓ Connected
Read website→Draft social posts→Ready for review
Content library4 example posts
Organised for your teamsInteractive illustration with sample content. No live website scanning in this preview.
02 / Meet Campaign BuilderMore mileage from every idea
One thing to say.
Six weeks to say it.
Launch a new product? Published an article? Have one great LinkedIn post? That's your starting point. Ripply turns it into a 2, 4 or 6-week campaign, complete with varied post angles, branded assets and a publishing plan that works around what's already scheduled.
2 weeks6 ready-to-use posts
4 weeks10 ready-to-use posts
6 weeks14 ready-to-use posts
- No blank-page problem: start from a URL, article or idea.
- Schedule-aware planning avoids dates you've already filled.
- Review drafts, schedule them or send the whole campaign to The Vault for employees to use.
RIPPLY / AI CAMPAIGN BUILDERTurn one source into a campaign
✳ AI-poweredYOUR STARTING POINTOne article: Why proactive safety matters
✓Choose your campaign lengthTry the options
YOUR CAMPAIGN IS READY6 posts from one ideaPlanned over 2 weeks
Your suggested scheduleDesigned around your calendar
✓ Post copy & branded images ready to reviewReview campaign →
Interactive campaign illustration. Times and content are examples, not a live schedule.
03 / Marketing freedom meets sales confidence
Their personal brand.
Their personal brand.
Not another job for Marketing.
Your salespeople know their customers. You know your brand. Ripply brings both together so Sales can find something relevant, create a post and make it look great, entirely on their own.
Fewer “can Marketing do this for me?” messages. More people showing up.✳ripply / My workspace
EMPLOYEE VIEWMY CONTENT LIBRARY
The VaultFind a post worth sharing.
All contentProductCustomer storiesIndustry insights
NORTHSTAR / STORIESBuilt for
what matters.
what matters.
The story behind our latest launchNews · Ready to share
✓ Approved by MarketingSales choose what fits their audience
AI POST WRITER
My writing styleStart with what you know.
MY IDEA
Why our new safety software actually matters to the people using it.
Turn that thought into a post that sounds like you
SJ
Sarah JonesCommercial team · LinkedIn draft
inSomething I've noticed in conversations with customers lately: the best safety technology is the kind your team can actually act on.
It's not just about detecting an issue. It's about having the right information, at the right moment, to make a better decision.
✦ Personal writing styleDraft, refine and schedule, without a copywriting request
BRANDED IMAGE STUDIO
Brand templateGood post. Great creative.
N✳NORTHSTARINSIGHTS
A safer way
to work.
to work.
Better information. Better decisions.↗
APPROVED CREATIVE STYLES
Marketing sets up the brand. Employees pick a look and create their visual.
✓ On-brand templatesReady to add to their post
Interactive illustration of the self-service workflow. Example posts, company and graphics are fictional.
Marketing sets the guardrails.Approved sources, brand templates and company guidelines.
Sales does the creating.Posts, visuals and campaigns that sound like them.
Everyone wins back time.More consistent visibility, fewer requests.
Make it sound like them
One story. Three very different voices.
Your employees don't need to sound like your corporate LinkedIn page. Ripply helps them write from their own perspective, tuned to their role, audience and writing style, while staying aligned with your brand.
- Turn articles, case studies and campaigns into fresh post ideas.
- Give Sales, Leadership and experts an angle that fits them.
- Let employees review, edit and schedule in minutes.
Try the idea● 1 source → 3 angles
How smarter safety systems make a differenceCompany blog · Example source
How would different people talk about it?
SJ
Sarah JonesCommercial team
A useful reminder from our latest work: when customers are making decisions about safety systems, they're not just buying equipment. They're buying confidence that everything works together when it matters most.
✦ Written for Sarah's audienceReady for Sarah to approve
Illustrative content preview. Every employee can edit and approve their post.
One connected workflow
Fill it once. Campaign it. Share it everywhere.
The Vault keeps your content ready. Campaign Builder gives every idea a longer life. Your people take it further.
01 / AUTOMATICALLY FILL
Fill The Vault.
Add your website or product pages. AI prepares ready-to-share content while you stay in control of what gets approved.
02 / BUILD A CAMPAIGN
Stretch one idea.
Turn any article or Vault post into 2, 4 or 6 weeks of fresh content and branded creative.
03 / ACTIVATE YOUR PEOPLE
Get it in front of people.
Let employees find content, draft their own posts and create on-brand imagery, or publish approved content with permission.
04 / SEE THE IMPACT
Know what travelled.
Measure participation, reach, clicks and content performance from one place.
Made for the reality of modern marketingFour people in Marketing.
Four people in Marketing.
Dozens in Sales.
One much bigger opportunity.
Imagine a global business with a tiny marketing team, great technical content and salespeople who want to be more visible but don't know where to start. Sound familiar? Ripply gives that team a way to support the whole business without writing every post or handing over their days to admin.
04
People in MarketingA great team, already stretched across every channel.
70+
Potential employee voicesPeople with expertise and customer networks to activate.
01
Connected content workflowHelping employees find, create and share without constantly coming back to Marketing.
Illustrative scenario inspired by a common global B2B marketing challenge. Not a customer performance claim.
Global onboarding & Customer SuccessBig ambitions. Global teams.
Big ambitions. Global teams.
We've got your back.
You shouldn't need to become a training department to launch an advocacy programme. We help you set up, launch across time zones and keep your people engaged long after day one.
YOUR RIPPLY ROLLOUTMade for global teams
01
Set up for your business
We get your brand, content sources, teams and publishing preferences ready to go.
02
Train across time zones
Multiple onboarding sessions so your people can get started, wherever they work.
03
Keep growing with Customer Success
Ongoing help to drive adoption, improve the programme and make the reporting useful.
Roll out worldwide
EuropeAmericasAPAC
NOT JUST SOFTWARE
Real people. Real support. A programme that keeps moving.
From your first launch to your next big campaign, our team is here to help Marketing get the most out of Ripply.
Let's plan your rolloutPractical training
Help employees connect, share, schedule and create with confidence.
Ongoing guidance
Customer Success support as your adoption and ambitions grow.
Built for real businessesEmployees keep their voice.
Employees keep their voice.
Marketing keeps control.
Company guardrails, authentic personal posts and LinkedIn connections through supported official APIs. No password sharing, no ghostwriting bottleneck, and no one-size-fits-all corporate captions.
Explore LinkedIn & trust →The right balance
Your brand's standards. Their personal voice.
Marketing guidelinesEmployee choiceLinkedIn OAuthRelevant content
Everything in one placeYour unfair advantage?
Your unfair advantage?
You already have the ingredients.
Ripply helps you make more of the content, credibility and networks already inside your business.
AI Fill the Vault
Give Ripply a website or resource page and automatically create 10 ready-to-review social posts from existing content.
2, 4 or 6-week campaigns
Start with a single article, idea or post and generate a whole campaign, with 6, 10 or 14 ready-to-review posts.
Sales self-service
Employees choose something from The Vault or start with their own idea, without asking Marketing to write it for them.
On-brand visuals
Turn a headline or idea into a branded graphic using company templates. No design ticket, no Canva skills.
Their voice, your standards
AI helps employees write like themselves, while company guidance keeps posts and visuals recognisably on brand.
Social Score & reporting
See which teams, offices and locations are leading the way, with insights into the activity behind their scores.
Approved LinkedIn API access Employee approval stays in the loop Global onboarding & ongoing support
Good questionsMore reach.
More reach.
Less “yes, but…”
Employee content shouldn't add complexity to your day.
Do employees need to become content creators?
Not at all. Ripply is designed for willing employees who have useful things to say, but not always the time or confidence to write a post from scratch. They can browse The Vault, ask AI for a first draft and generate a branded image themselves.
Will everyone share exactly the same post?
They don't have to. Ripply helps Sales write in their own voice and choose their own angle, using approved source content and brand guidelines. They can also edit their drafts before publishing.
Does Marketing lose control of the message?
No. Marketing provides sources, writing guidance and branded creative templates. Sales can then find content, create their own posts and make on-brand images, without needing Marketing to do it for them.
Can Sales create their own branded graphics?
Yes. Set up your company's branded image templates and Sales can turn a post into an on-brand visual in Ripply. They can also edit the post or add their own image. No Canva hand-off required.
Do we have to add content to The Vault manually?
No. AI Fill the Vault can find content on your website or resource pages and draft 10 posts at a time. Your team can review and edit the posts before making them available to employees.
How much can you create from one article or idea?
Campaign Builder lets you choose 2, 4 or 6 weeks. That creates 6, 10 or 14 draft posts respectively, along with a suggested, schedule-aware publishing plan. You can review, edit, schedule or add them to The Vault.
Can we see whether it's working?
Yes. Ripply helps Marketing understand participation, reach, clicks and campaign performance, rather than judging success only by the number of posts created.
Can we compare teams or offices with Social Score?
Yes. Social Score gives you a company-wide view, with breakdowns across teams, offices, locations, departments and tags. Use it to recognise your most active advocates and see the posts contributing to performance.
Do you help launch with employees in different countries?
Yes. Our onboarding team can run multiple training sessions for different time zones, covering setup, connecting LinkedIn and getting employees confident with sharing. We also offer ongoing Customer Success guidance, with enhanced account management available on eligible plans.
Keep the small team.
Make a bigger splash.
You don't need Marketing to write every sales post or create every graphic. Give people the tools to show up, stay on brand and help your best content travel.
Let's talk about Ripply A conversation, not a sales marathon.
Make your impact visible.
Then make it contagious.
More people sharing is good. Seeing which teams are making the biggest impact is even better. Our new reporting suite makes it easy to celebrate progress and spark a little friendly competition.
A single view of your social activity
Team leaderboard
Interactive product illustration · Example scores, not customer performance data.
Explore this feature in detail →