Automatically fill The Vault
Discover useful content from your existing site, turn it into draft social posts and keep it categorised for the right teams.
The platform
One platform. A whole lot more impact.
Turn your website, campaigns, market insights and employee expertise into a consistent content engine. Create it, make it personal, distribute it and measure it.
One connected workflow
The content engine Marketing always needed.
Five capabilities that work together, so every campaign travels further and personal branding does not turn into another task for your team.
Build 2–6 week campaigns
Turn one article, update or idea into a sequence of 6, 10 or 14 posts that fit into an existing schedule.
Let Sales self-serve
Employees pick relevant content, write in their own voice and make brand-compliant creative without asking Marketing.
Make sharing effortless
Broadcast prepared posts, choose approval workflows and support authorised publishing without accessing employee passwords.
See the ripple
Use reporting and Social Score to track participation, content performance and friendly competition across teams.
Roll out globally
Launch across departments, countries and time zones with implementation planning, training and ongoing Customer Success.
01 / The VaultYour website has the content.
Your website has the content.
Ripply fills the Vault.
Stop spending hours copying and rewriting the work you've already produced. Give Ripply a section of your website and use AI to create ready-to-review social posts.
- Discover stories, product pages, news and employer-brand content.
- Generate a batch of ten draft posts from a selected source.
- Keep posts organised by product, location, topic and department.
- Let employees browse and choose what matters to their own audience.
✳ ripply / Content workspaceIllustrative product view
Company website / productsTEN DRAFT POSTS · VAULT
✓↓
SALES · RELEVANT TO BUYERSA practical customer perspective, ready for review.
LEADERSHIP · BIGGER PICTUREA strategic take on the same source.
EXPERT · DEEPER CONTEXTThe detail your industry cares about.
MARKETING · ON-BRANDApproved look, individual voice.
One source → multiple relevant voices. Preview only.
02 / Campaign BuilderOne good idea.
One good idea.
Six weeks of momentum.
Launch something once and Ripply helps you keep the conversation going. Choose the campaign length and build a sequence of distinct posts from one source.
- 2 weeks → 6 posts.
- 4 weeks → 10 posts.
- 6 weeks → 14 posts.
- Choose content, review drafts, make edits and schedule around existing activity.
One source / multiple moments
From one launch to a month of visibility.
WEEK 01 · StoryWEEK 02 · InsightWEEK 03 · Use caseWEEK 04 · Expert angleWEEK 05 · FAQWEEK 06 · Takeaway
Content preview only. Posts are reviewable and editable before publishing.
03 / Employee self-serviceTheir personal brand.
Their personal brand.
Not your extra job.
Your salespeople already understand their customers. Give them the tools to create useful content themselves, while Marketing owns the brand system.
- Find relevant material from The Vault, filtered by team or topic.
- Start with an employee idea, approved content or market insight.
- Get AI writing assistance that respects the employee's tone and audience.
- Create on-brand graphic assets from company-controlled templates.
Marketing sets the rules / Sales createsLess “can you make me a post?”
Less “can you make me a post?”
More people showing up.
Find itWrite itBrand itShare it
04 / Employee advocacy
Distribution without the weekly chase.
Marketing can publish to the corporate page, broadcast content for employees to approve, and use authorised publishing workflows for participating employees. People stay in control of their LinkedIn account.
- Relevant campaigns, not a generic post sent to everyone.
- Company-led or employee-led publishing workflows.
- Branded creative, scheduling and approval options.
- No shared employee LinkedIn passwords.
✳ ripply / Content workspaceIllustrative product view
Marketing campaign / customer storySCHEDULED · PERSONALISED
✓↓
SALES · RELEVANT TO BUYERSA practical customer perspective, ready for review.
LEADERSHIP · BIGGER PICTUREA strategic take on the same source.
EXPERT · DEEPER CONTEXTThe detail your industry cares about.
MARKETING · ON-BRANDApproved look, individual voice.
One source → multiple relevant voices. Preview only.
05 / Social Score & reporting
Make participation visible. Then contagious.
Move beyond “did everyone share it?” See how the content programme is performing and build healthy competition across teams, offices and locations.
- See participation trends and the content people engage with.
- Compare teams, regions and offices in Social Score.
- Review reach, clicks and distribution performance.
- Give managers insights to celebrate strong advocates and improve adoption.
ripply / Social Score Illustrative
Teams making waves
Global SalesTeam score
92Product & ExpertsTeam score
86LeadershipTeam score
79Customer SuccessTeam score
71Example leaderboard. Not live customer data.
06 / Customer Success
A global rollout needs more than software.
From the first branded assets to training people across countries, your programme has a team behind it.
Plan
Agree your teams, objectives, sources, branding and rollout order.
Implement
Configure branded content and connect the right publishing workflows.
Train
Run onboarding and training sessions that work across time zones.
Optimise
Use reporting and Customer Success guidance to grow ongoing adoption.
More visibility. Less work for Marketing.
Show us your team and the content you already create. We’ll show you how Ripply can help it go further.