The friction
Marketing asks someone to share a story. That person is busy, isn't sure what to say and never gets around to posting it.
About us
We built Ripply because we lived the problem.
Smart people with valuable experience. Marketing creating all the content, chasing shares and struggling to measure distribution. It was a problem we kept seeing, so we built a better system.
Our story
From one missed share to a proper content engine.
The idea grew out of real B2B marketing work, not a theory about what employee advocacy should look like.
The proving ground
The model developed through years of real customer use, with employee-driven distribution, content workflows and global programmes.
The product
A purpose-built engine for lean B2B Marketing teams to create, govern, distribute and measure content through their people.
From the founder
It's not that people don't want to share. The process is just too much work.
Darren Westall was CTO at Broadbean before co-founding Paiger. He saw how hard it was to make relevant LinkedIn sharing part of everyone's routine. Ripply combines that experience with newer AI capabilities to remove the content production and distribution friction.
The aim isn't to manufacture influencers. It's to make the expertise and networks businesses already have genuinely useful.
Read the original founder story ↗Why we exist
Make the right action the easy action.
Marketing brings the strategy. Employees bring their expertise. Ripply makes both go further.
What we believe
A better way to build visibility.
Relevance over volume
Good content should reach the people who care, shared by the employees closest to it.
Employee voice matters
People should be helped to sound like themselves, not turned into copied corporate captions.
Show the outcome
Measure distribution and traffic so content activity can be improved, not just celebrated.
Ripply is a product of Paiger Limited, a company registered in England and Wales, company number 11227155.
Built from experience. Ready for your team.
Meet the people behind the product and see the Ripply workflow in action.