Employee-powered distribution ROI calculator

Explore what employee distribution could look like. Every input is editable. This is a scenario, not a reach or revenue promise.

ILLUSTRATIVE MONTHLY SCENARIO

Modelled impressions—

—Active employees

—Total posts

—Equivalent paid-media value

—Programme cost per 1,000 modelled impressions

Formula: employees × participation × posts × connections × estimated view rate. Connections are not impressions. Organic and paid reach are not identical.

Three numbers matter more than the output

Participation: How many people actually post? Traffic: Do posts produce useful visits, enquiries or applicants? Cost: Count the time required to run the programme as well as the platform fee.

Use your own actual data after a month. The goal is not to predict revenue from follower counts but to decide whether an experiment is worth running.