Advocacy begins with a company story
A product announcement, customer proof point or event is shared by the people whose networks will find it relevant.
Thought leadership begins with professional judgement
A person explains a lesson, challenge or trend with their own perspective. Marketing can help shape the result without replacing the person’s voice.
The strongest system combines both
Provide approved material in The Vault, prompt people to add context from their work and let them build their own posts when the idea starts with them.
Set the boundaries clearly
Make factual claims and branded imagery accurate. Let employees retain control of the final post and avoid requiring personal profiles to act as corporate broadcast channels.
Ready to go further?
Use these principles to build employee-powered distribution that respects your people and demonstrates an outcome.
See the platform →