The result
Vetro Recruitment reported 7× LinkedIn engagement and a 10% increase in website traffic in the customer programme.
Why employee distribution matters
Making existing company content easier for employees to share is a practical way to increase distribution without asking Marketing to create a separate campaign for each person.
Making content work harder
A repeatable content library, simple employee sharing and relevant posts help participation fit naturally into the working week. Review both participation and the traffic reaching the business, rather than looking at social impressions alone.
The lesson for your team
Start with a defined employee group, share genuinely useful content, and make employee activity and web traffic measurable.
Discover how Ripply helps Marketing create campaigns, fill The Vault and give employees the tools to share and create.
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