Who it's for · B2B Marketing

Built for B2B marketerswho already know LinkedIn works.

You already create the content. Your buyers already live on LinkedIn. But getting employees to actually distribute it is still manual, inconsistent and easy to ignore. That's the Ripply sweet spot.

Book a demo ↗ See the sweet spot ↓
COMPANY20–100employees
→
MARKETING1–5marketers
→
VOICES10–50useful networks
→
GOLD SIGNALAds activeLinkedIn spend
Ripply● Ideal fit detected
GOLD-STANDARD SIGNALLinkedIn Ads are already running

B2B · 64 employees · 3 marketers

32voices
4campaigns
1distribution gap
SL
SalesBuyer networks

Already connected to the people Marketing is paying LinkedIn to reach...

CommercialHigh fit
LD
LeadershipTrusted voices

Founder and leadership reach that shouldn't depend on someone remembering to post...

CredibleHigh fit
CS
Customer SuccessCustomer networks

Customer stories become more useful when the people closest to customers distribute them...

RelevantHigh fit
EX
ExpertsSubject authority

Thought leadership lands differently when it comes from the person with the expertise...

HumanHigh fit
20–100 employees
1–5 marketers
LinkedIn Ads active
The Ripply sweet spot

You don't need a huge marketing team. You need valuable content and valuable networks.

Ripply is strongest when Marketing is already doing the hard work of creating campaigns, stories and ideas, but employee distribution is still a manual job.

01FOR LEAN B2B MARKETING TEAMS

Your content isn't the problem. Distribution is.

You already publish customer stories, thought leadership, events, launches and hiring content. The gap is turning those assets into dozens of relevant employee posts without chasing everyone individually.

THE OUTCOMEMore reach from content you've already paid to create, through networks you already employ.
0120–100 employeesEnough people to create a meaningful network effect without needing a heavyweight enterprise advocacy programme.
021–5 marketersA lean team already juggling content, campaigns, events and reporting. Distribution admin is the thing you don't have time for.
03B2B buyers on LinkedInYour audience follows founders, sellers, operators and experts, not just company pages.
04Regular content outputCustomer stories, campaigns, webinars, product updates, thought leadership or employer-brand content already exist.
0510–50 useful voicesLeadership, Sales, CS and experts already know the people Marketing wants to reach.
06LinkedIn matters commerciallyYou care about reach, traffic, pipeline, applications or brand impact. Distribution is a business problem.
The simple versionSmall marketing team · useful content · valuable employee networks · LinkedIn matters
The gold-standard signal

Already spending on LinkedIn Ads?
We really want to talk to you.

Paid LinkedIn spend proves four things at once: your audience is there, Marketing has budget, distribution matters and you already have campaign assets worth amplifying.

01

Audience proven

You're already paying LinkedIn because your buyers spend time there.

Right channel
02

Budget exists

Distribution already has a line in the marketing budget.

Real commercial pain
03

Content exists

Your paid campaigns already contain messaging, creative and landing pages worth reusing.

Ready-made source material
04

Networks exist

Your employees are often connected to the same people you're paying LinkedIn to reach.

Owned distribution
05

Ripply connects it

Turn the same campaign into relevant employee distribution and track the traffic back.

More routes to market
The commercial question

Why pay for every extra impression?

If you're already investing £2k, £5k or £10k a month into LinkedIn Ads, Ripply adds another distribution layer through people whose networks already contain your market.

01 Keep paid distribution 02 Add employee distribution 03 Measure both
app.ripply.ai / discover
Distribution opportunityHigh fit
LINKEDIN ADLive now

New product campaign

Paid creative detected. Suggested organic distribution: 28 employees across Sales, Leadership and CS.

SLLDCSEX+24
Review sourceReview draftsCreate 28 posts
WHY THIS FITS4 signals

You're already buying the reach.

Ripply gives the same campaign an employee-powered distribution layer.

Paid + organicTrack both
Fit check

Ripply is deliberately not for everyone.

The tighter the fit, the faster the value. We'd rather be brilliant for B2B marketing teams with a real distribution problem than vaguely useful to everyone.

01
Probably not a fitLinkedIn isn't where your buyers spend time.
Wrong channel
02
Probably not a fitYou don't create useful content consistently.
Nothing to distribute
03
Probably not a fitYou only want generic AI-written social posts.
Wrong problem
04
Ripply sweet spotGood content. Valuable networks. Not enough distribution.
That's us
Three signals we love

If these are true, Ripply should be on your shortlist.

None is a hard requirement. Together, they're an unusually strong indicator that Ripply can create immediate value.

01 · CONTENTWeeklyuseful contentYou already have things worth distributing
02 · PEOPLE10+valuable voicesEmployees already know your market
03 · PAID£2k+LinkedIn spendGold-standard signal, not a requirement
Sound familiar?

The problem isn't creating more. It's getting more mileage from what you already have.

Ripply removes the manual work between “this content is good” and “the right people actually shared it”.

02THE DISTRIBUTION PROBLEM

“Can everyone share this?” isn't a strategy.

Marketing shouldn't have to email links, paste suggested copy into Slack, chase employees, rewrite posts for different people and then guess whether any of it drove traffic.

WITH RIPPLYFind the content → match the people → personalise the posts → approve → distribute → track.
01“Can everyone share this?”Ripply matches the right people and creates a relevant version for each of them.
02“We posted it once.”Automatic Vaults keep good content alive and resurface it when it deserves another audience.
03“We need more reach.”Add employee-powered distribution before simply increasing paid spend again.
04“Nobody has time.”Marketing sets the guardrails. Ripply handles the repetitive distribution work.
05“It sounds too corporate.”Every post is shaped around the employee's role, audience and saved voice.
06“Did it actually work?”Tracked links and user-level attribution show which people and content drove clicks.
Choose your angle

Same Ripply. Different reason to care.

Start with your role or business model and see the distribution problem through that lens.

By role
01Marketing Leaders & CMOsContent ROI, lean-team leverage, owned reach and measurable value.Explore →02Demand Gen & GrowthPaid efficiency, campaign reach and attributable employee distribution.Explore →03Content & SocialContent reuse, less chasing, authentic variation and approvals.Explore →
By market
01B2B SaaSCustomer stories, launches, events and expert-led distribution.Explore →02Professional ServicesTurn insight and expertise into consultant and partner visibility.Explore →03Agencies & ConsultanciesDistribute client work and specialist knowledge through client-facing teams.Explore →

You already paidto create the content.

If your buyers live on LinkedIn and your employees already know them, Ripply helps that content travel further before you pay for every extra impression.

Book a demo ↗