When the right people share, good things travel.
Real, published outcomes from customer programmes powered by Paiger, the team and technology behind Ripply. They demonstrate what employee-powered distribution can achieve.
Results worth putting in front of a board.
One marketing team. Over 200 employee networks.
NES Fircroft wanted global employees to amplify useful company content more consistently without losing brand integrity. The programme supported advocates in over 45 countries.
- 200+ employee users in the programme.
- Reported 6% increase in website traffic.
- Reported 8% conversion rate.
- Incoming contractor enquiries linked to regular employee social activity.
“We can now distribute content effortlessly across our global team, ensuring consistency and brand integrity.”Vicki Codd · Group Marketing Director, NES Fircroft
It was never just about more posts.
The strongest employee distribution programmes combine relevant content, a low-friction workflow and clear visibility into what the network is actually achieving.
Useful source
Give employees relevant stories, not a request to share everything.
Easy participation
Make each post simple to adapt, approve and publish.
Relevant networks
Reach audiences through the people they already know.
Measurable traffic
Understand the content and advocates driving clicks.
Sources: NES Fircroft case study; Vetro results; PIE Recruitment results.
What could your employee network do?
We’ll show you the model, the experience and how to measure it for your own business.