Answers for marketers who want more distribution, not more noise.
Practical guides, calculators, benchmarks and comparisons about employee advocacy, B2B content distribution and LinkedIn reach.
Build the business case. Then build the programme.
Written to answer the questions buyers actually ask—in plain English, with transparent assumptions and sources where claims matter.
Employee Advocacy vs LinkedIn Ads
When paid targeting wins, when employee distribution wins, and why the strongest B2B strategy can use both.
Read guide →CALCULATOREmployee Advocacy ROI Calculator
Model participation, network reach and equivalent paid-media value with editable assumptions.
Read guide →ICP GUIDEEmployee Advocacy for Small B2B Teams
How lean marketing teams can activate 10–100 employees without building an enterprise programme.
Read guide →BENCHMARKSEmployee Advocacy Benchmarks 2026
Public reference points, real programme outcomes and a scorecard that does not invent market averages.
Read guide →BUYER GUIDEBest Employee Advocacy Software 2026
A fit-based guide to Ripply, DSMN8, EveryoneSocial, Oktopost, Sociabble and Hootsuite Parliament.
Read guide →EXAMPLESEmployee Advocacy Examples
What personalised B2B advocacy looks like across Sales, Leadership, Product, CS and People.
Read guide →PLAYBOOKLaunch With 20, 50 or 100 Employees
Practical launch cohorts, governance and 30/60/90-day rollout plans.
Read guide →CHANNEL STRATEGYEmployee Advocacy vs Company Page
How the company page and employee networks should work together rather than compete.
Read guide →FAQEmployee Advocacy FAQ
25 straight answers on participation, AI, measurement, risk, software and ROI.
Read guide →Ripply vs the employee advocacy market.
Fit-based comparisons, not “we win every feature” nonsense. We tell you when another platform may genuinely suit the requirement better.
You already paid to create the content.
Ripply gives it an employee-powered distribution layer without adding another manual job to Marketing.