Six platforms worth understanding.
Ripply
Built around turning existing B2B content into personalised employee posts, branded creative, scheduling, approval control, automatic Vaults and tracked distribution.
See who Ripply is for →DSMN8
Offers employee advocacy features including one-click sharing, content library, personal/company voice AI, gamification, mobile, segmentation and analytics.
Compare with Ripply →EveryoneSocial
Positions around enterprise advocacy, data and revenue insight, sharing in existing work tools, executive activation and AI-assisted content/compliance.
Compare with Ripply →Oktopost
Combines employee advocacy with B2B social media management, segmentation, analytics and an AI Advocacy Agent for personalisation.
Compare with Ripply →Sociabble
Combines advocacy, content, analytics, LinkedIn capabilities, executive visibility and broader employee communications workflows.
Compare with Ripply →Hootsuite Parliament
Hootsuite's employee advocacy product, formerly Amplify, sits inside its broader Social OS with publishing, listening, engagement and AI products.
Compare with Ripply →Start with the programme you are actually trying to run.
| If your priority is… | Look closely at… | Why |
|---|---|---|
| Lean B2B content distribution | Ripply | Focused on content reuse, personalised employee distribution and measurable reach without a heavy enterprise programme. |
| Large-scale gamified advocacy | DSMN8 / Parliament | Both advertise leaderboards or gamification alongside advocacy workflows. |
| Enterprise executive activation | EveryoneSocial / Sociabble / DSMN8 | Each markets dedicated executive/delegate workflows. |
| Employee advocacy + social management | Oktopost / Parliament | Both sit inside broader social-media workflow suites. |
| Internal communications + advocacy | Sociabble / DSMN8 | Both extend beyond external advocacy into communication/distribution capabilities. |
| Compliance-heavy enterprise use cases | EveryoneSocial / Oktopost | They advertise compliance, keyword or governance capabilities relevant to regulated programmes. |
A good demo should answer these without hand-waving.
- How do employees get content?Do they browse a library, receive recommendations, get drafts created for them, or all three?
- Does personalisation actually sound personal?Ask to see three employees receive different drafts from the same source asset.
- What does the employee have to do?Participation collapses when the workflow adds friction or feels compulsory.
- What can Marketing approve or control?Understand review modes, banned language, permissions and auditability.
- What is measured after the share?Shares alone are weak evidence. Ask about clicks, traffic, conversions and CRM/reporting options.
- What are you paying for that you will not use?A 50-person B2B company may not need the same programme infrastructure as a 50,000-person enterprise.
Sources and methodology
Last reviewed 6 September 2026. Product capabilities change, so verify vendor details before making a purchase decision.
Questions people ask
What is the best employee advocacy platform for a small B2B company?
Choose a platform whose operating model matches a lean marketing team. Prioritise low admin overhead, useful personalisation, employee control, scheduling and measurable distribution over enterprise features you will not use.
What is Hootsuite Amplify called now?
Hootsuite says Amplify has evolved into Parliament, its current employee advocacy product inside Hootsuite Social OS.
Should employee advocacy software include social media management?
Only if you need it. A combined suite can simplify workflows for a social team; a focused advocacy product can be simpler if your existing publishing stack already works.